Situational Analysis for Massive Incorporated Essay

Situational Analysis for Massive Incorporated - Essay Example Profit. As with any business organization, Massive opts to generate profit from its products and services. This is to ensure that the business has enough funds to finance its operational costs and other projects. Clients. Being a pioneer in the market, the company aims to understand its client needs in order to deliver maximum satisfaction. Massive seeks to give a new source of revenue to developers, provide a new venue for advertisers to promote their products, and enhance the gaming experience of gamers through in-game advertisements. Leadership. As rivalry heats up in the in-game advertising industry, Massive wants to be ahead in the competition. The company seeks to become the number one choice of advertisers by gaining a strong foothold in the market. Leadership can be measured by looking at Massive's market share relative to its competitors. Massive Incorporated is a player in the in-game advertising industry. This industry is primarily responsible for the placement of ads in video games in different platforms. This industry is a response to the declining television viewing as males aged 18-34 spend more time playing games. This age group which represents a huge proportion of the global market is one of the highly sought demographic segments by advertisers. However, as they turn to video games for recreation, advertisers need to find a way to incorporate advertisements during playtime. Though Massive pioneered in-game advertising, business organizations have been very quick to realize the potential profit gain from this segment. Together with Massive, Double Fusion and IGA Worldwide captures the largest market shares. Some smaller start-ups and players in the video game industry are also taking the challenge of in-game advertising. Yankee Group reports that there are about 112 million people aged 13 and above in the United States participating in some form of electronic gaming. It is forecasted that the number will grow to 148 million in 2008. These gaming activities are being conducted on four specific platforms like consoles, personal computers, handhelds and mobile devices (Shields, 2005). Despite the rapid growth of the video gaming industry, it also faces numerous challenges. It should be noted that customers now demand the creation of video games which have more sophisticated story lines and graphic improvements. This has resulted to higher production costs as well as longer production time. On the other hand, the average commercial life of a video game has significantly dropped to less than one year. With the increasing competition among industry players, companies are launching new strategies to attract

Food security in Eritrea Essay Example | Topics and Well Written Essays - 1500 words

Food security in Eritrea - Essay Example Eritrea is a sovereign state, which has been faced with numerous cases of conflict within itself and with its neighbours, especially Ethiopia, due to border demarcation issues, a factor which has resulted to internal displacement of people. Reports indicate that more than 10000 out of the original 70000 internally displaced persons still live in temporary camps, waiting to be resettled by the government (Tesfa, 2008). Apparently, this has been one of the major factors contributing to food shortages due to the fact that these people have no cultivatable land as the war pushed them out of their homes and as such, they can only depend on aid from well wishers and the government. It is estimated that more than 2 million people are affected by food insecurity, translating to approximately 40% of the total population (Tesfa, 2008). The fight for freedom, which lasted for approximately 30 years, left the country in a state of destruction especially in the agricultural sector. This is due to the fact that most of the lands which could be used for farming are littered with unexploded ordinances, which pose a security hazard to the farmers (Rena, 2007). In this context, any person trying to cultivate in these lands risks the possibility of triggering the explosion of land mines, which were buried during the war, but failed to explode. Tensions that continue to exist between Ethiopia and Eritrea have contributed to more installation of these landmines as a defensive mechanism at the expense of the farming communities (Zwi, 2005). The temporary security zone, which is considered to have been the most productive agricultural land measuring approximately 25km2 remains unutilized as a result of these landmines, which have kept away more than 50000 inhabitants, who were displaced by the war, regardless of the fact that n o more fighting takes place in this area (Zwi, 2005). With these developments, food production is deemed to remain low and as such, more people will continue to be affected by extreme hunger. This is also due to the fact that the government has continued to spend a lot of the already scarce resources to finance and facilitate the war with Ethiopia. For instance, it is estimated that more than 300 000 men and women are serving in the army instead of letting them engage in farming activities (Gebre, 2009). Human resource in the agricultural sector is a crucial necessity since activities such as cultivation, planting, and weeding as well as harvesting among others requires to be done in order to guarantee quality harvest. In Eritrea, this has not been the case as it has been observed that there have been limited human resources hence high labour costs. As earlier stated, poor diplomatic relations between the country and its neighbours, i.e. Ethiopia and Sudan, have led to the closure o f the respective borders. This means that no movement is allowed in and from the country, which has continued to impact the economy negatively. It is true to say that if this was not the case, citizens of these nations would have had a chance to interact economically through trading in imports and exports thereby increasing the amount of foreign exchange as well as revenue collected

The Revolutions of 1848 and those taking place in the Middle East in Essay

The Revolutions of 1848 and those taking place in the Middle East in 2011 - Essay Example The revolutions of 1848 were caused due to the widespread discontent with the ruling establishments in Europe. The same reasons caused unrest in the Middle East. However, the European revolutions were fueled by a starving peasantry and the working urban poor; whereas in the middle east today, in addition to complaints about poverty and unemployment, is a strong desire to end corruption in high places and accountability from their rulers. â€Å"If you're a minister, you are a civil servant, you are an employee of the government. With all due respect, my taxes pay for your salary." is the people’s message to their rulers. The revolutions in Europe aimed to overthrow monarchies, those in the middle east want to overthrow the rule of powerful dictators who are ignorant or insensitive to the aspirations of their subjects. It is a truism in political science that successful revolutions are born in the streets. This is true of both the uprisings in Europe as well as those we are see ing today in the Middle East. When people gathered in large numbers in the streets or protested before the symbols of power,they were put down by brute force by those at the helm.

Give an introduction to the political system in People's Republic of Essay

Give an introduction to the political system in People's Republic of China. What is the role of Politburo Standing Committee - Essay Example China’s Political System: China is a socialist state, led by a single party rule, normally referred to as the communist party. This party is recognized by the constitution of China, and the same constitution has provisions on how this party should be led. This includes the establishment of powerful committees such as the politburo and the politburo standing committee (BBC, 4, 2013). The constitution also recognizes four vital institutions whose main roles is to help the party in the governance of the country. These institutions are, the people’s liberation army, the peoples national congress, the state council, and the political consultative conference (Lawrence and Martins, 7, 2013). These are the four pillars in which the communist party of China controls all the affairs of the Chinese. The institution of the state is responsible for implementing the various policies of the communist party. The state is therefore headed by the state council, which includes ministries and various commissions (Lawrence and Martins, 8, 2013). Under the Chinese constitution, the National People Congress (NPC) is responsible for overseeing all the affairs of the state council. The NPC is also responsible for supervising other political institutions such as the Supreme Court, the Presidency, the Prosecutors office, and the military. However, the NPC is under the communist party, and it is therefore unable to carry out its own policies (Military of China, 9, 2013). The political consultative conference on the other hand provides an avenue where the state and the party can consult on various policy issues. The military on the other hand have the responsibility of protecting the Chinese (Security Service, 11, 2013). However, critics argue that the Chinese military is only loyal to the communist party, and not the people of China. Other political institutions in China are the minor parties that were formed before the emergence of the communist party. These parties are eig ht, and they pledged their loyalty to the communist party, accepting its leadership. This allows for the description of the Chinese political system as one of political consultation, and multi-party cooperation, but under the Communist Party (Lawrence and Martin, 14, 2013). The Politburo Standing Committee: The communist party has four important organs representing its leadership. The highest decision making body is the politburo standing committee, followed by the politburo. The next in rank is the central committee, which is thereafter followed by the congress. The politburo standing committee (PSC) is responsible for the enactment and the development of policies. This organ consists of seven people, and each of them has various roles (Lunn, 13, 2013). The members of this committee are also members of the politburo, and they meet once in every week to deliberate on the policies that the government should follow. This is the institution that actually rules China, since their decisi ons is always the law. In arriving at a decision, members of the PSC try to achieve consensus, and if it fails, they take a vote. The simply majority carry’s the day (McGregor, 34, 2012). It is important to denote that the seven members of the PSC are ranked from the scale of one, to seven. Each of them has specific functions, and it can either be in security, propaganda, or foreign relations. For example, the highest ranked member of

Communication journal Article Example | Topics and Well Written Essays - 1000 words - 1

Communication journal - Article Example After understanding the values and expectation of the audience, it is a little bit easier to settle on a topic to address. Despite of these tips, I was still confused and nervous since the reception of the audients was still unpredictable. This situation can only be salvaged by visionary leadership skills that turn the weakness or challenges them into strength. Moreover, I was visualizing how I could contain them and what if they make feel and look useless before them. These are some of the conflicts that might emerge during the presentation. The sure way to resolve this situation is to sway the audience to coincide with my points of view particularly through reverse psychology technique. Working in a group often needs a guideline; otherwise, a group will do a lot of nothing. The first thing a group of new members should do is to know each other. This provides an avenue for effective and free communication among members. Secondly, the group should select their leader who will help th em manage the group. The group’s leader will run or direct the fairs of the group. He or she will guide the members through formulation of group’s goals and objectives. Through this process, members will be encouraged to express their opinions and ask the question. After the formulation of these rules, all the group members shall be advised to adhere to the set rules. The Effective Area Social presentations are not quite stressful, unlike business and other official presentations. The social presentation often aims addressing or making a presentation to one’s close acquaintances and friends. Therefore, for my last social presentation I was more relaxed and comfortable with the audience and the topic of discuss. Notably, at some points in the presentation, I freely interacted with the audient has I developed my speech. However, prior to the presentation I was quite uneasy and tensed. Notably, I was afraid of the audience; nonetheless, along the way everything whe n imposing and I build confidence and even enjoyed the presentation. The audience expectation seemed high on my presentation, and I was afraid that the stake was too high to achieve. However, their response to the some funny comments and questions built my confidence and I was convinced me that I achieved or met the expectation of my audience  and they enjoyed my presentation. From the video tape review, it is certain that the beginning of the presentation seemed difficult despite that fact that I was addressing my social friends. In fact, from the video it is apparent that I was unable to look straight into my audience and my eyes were only glued onto my prepared speech. Additionally, there were no body movement and the environment looked tensed. However, middle way everything changed and I got used to the being center stage of my audience the environment became friendly, and I could use gesture and body language to stress some of my points. The videotape presentation review chan ged my perception about presentation completely. From the replays, I learnt that presentations might just be treated as talking to individuals but on geared tunes. Presentation is just another way of sharing once fears and concerns about issues that affect people in the presenter knows them best. Furthermore, the video presentation has only left me practicing on how I will make my other presentations better and as interactive as I

CULTURAL STUDIES & DIVERSITY Assignment Example | Topics and Well Written Essays - 750 words

CULTURAL STUDIES & DIVERSITY - Assignment Example On the other hand, increase in the birthrate also impacts the organizations in the United States. Increase in birth rates will lead to an increase in population growth. Rapid population growth is accompanied by a proportionate increase in the supply of the labor force. This implies that the rate of job creation should match the rate of labor supply in United States. However, the rate of labor supply has outstripped that of job creation. This shows that the quantity of individuals looking for employment opportunities increases more rapidly than the number of jobs being created. This kind of problem possesses menace to the organization and the employees since there arises conflicts. Change in marital and family arrangements also is a demographic change in the organizations. Change in marital status of people will be reflected by an organization by changing is target market for products. Organizations that keep with the trend in changes in marital status are at a competitive advantage b ecause they can segment their market accordingly. The more data about the change in conjugal status that business leaders have, the more important the information will be on account of it can yield extra experiences on the patterns in change in conjugal status. Diversification in the organization is always viewed as a risk but of late, organizations are getting diversified because of the advantage, it gives them. Diversification of organizations is that aspect of taking risk by investing in many businesses. One of the advantages that this strengthen an organization is in terms of leadership competence. Organization leaders who conduct many businesses for the organization learn new skills of leadership and management hence strengthening the organization. Elsewhere, diversification puts an organization at a competitive advantage. This is because diversification leads to the organization benefiting from its vast operations, unlike its competitors. Another advantage that an

Influence of Baroque Music to Classical Music Essay Example for Free

Influence of Baroque Music to Classical Music Essay Music of any period reflects, in its own way, some of the same influences, tendencies, and generative impulses that are found in the other arts of that time (Donna, 2005). Thus the word baroque, usually used despairingly by eighteenth-century art critics to describe the art and architecture of the seventeenth and early eighteenth centuries, came to be applied also to the music of the seventeenth and early eighteenth centuries. After some years after the death of Johann Sebastian Bach, the ornate, formal and strict form of the High Baroque became â€Å"old-fashion† and lost its favor. Music slowly began to change form the style and forms of the High Baroque to a simpler yet tuneful form around 1750. The period following the Baroque is called the Classical period. The transition to the new styles and forms of Classical music was, like all transitions, rather complicated. The use of the baroque bass figure lost its taste and became obsolete. The preference of a simple structure rather than polyphonic constructions became dominant most especially in secular music. There was also a preference for one clear melodic line without melting with many others. Although baroque music differs greatly from classical music, they have striking similarities as evident in specific styles and forms. Though Classical composers tend to avoid the antiquated Baroque, one cannot fully abandon the styles and forms of the immediate predecessors. Instead, these styles were further developed to form a new meaning and use on the new musical structure. Forms like the opera and orchestra revolutionized—the former branching out from serious to variety, and the latter have a complete upheaval. Moreover, on the late Classical period, great composers such as Beethoven and Mozart studied the works of Baroque composers Bach and Handel. The later works of the classical composers were characterized of having innovative yet powerful polyphony inspired by Bach’s masterpieces, and contrapuntal melodic lines imbued with the oratorios and suites of Handel. General characteristics of baroque music Baroque composers were united in a common goal: to express or represent a wide range of feelings vividly and vigorously. They sought musical means to express or arouse the affections.  Rather than they express their personal feelings, composers wanted to represent human emotions in a generic sense (Norton, 2010). The music is regarded for its distinct, formal compositional styles and forms. Style Various styles laid the foundation of baroque music. Expressive and expansive in melody yet deeply rooted in chordal harmonies, baroque music is typically highly rhythmical and quite easy to listen to. The comfortable regularity and lively rhythmic qualities of much of baroque music have made it appealing to many modern listeners. For more detailed listeners, one can interpret the music having poignant and stirring melodies, engaging conversation-like dialogues in sound, and rich harmonies and textures (Daniels Wagner, 1975). Modality was replaced by tonality which gave a strong feeling of joy or lament. In 2008, Ferris explains that composers developed and theoreticians articulated the tonal system, in which every note of the major or minor scale bears a specific relationship to every other note, and all of the pitches are more or less similar to the tonic. Composers at that time recognized and utilized triad chords as an entity, which resulted to meaningful and consonant units of sound. The use of triads most especially the three principle chords (tonic, dominant, and subdominant) paved a stable and harmonic direction to tonal music (The Baroque Period). Thus, the tonal system of harmony was wholly adopted during the seventeenth century. In addition, the continuous use of the polyphonic texture during the Early Baroque was revolutionized to form a new texture—the homophony. Imitative polyphony (more than one melodic line) was an extremely important factor in writing and playing music (The Baroque Era, Kamien, 2008). New forms of polyphonic music were developing because baroque composers felt that the art of counterpoint was essential to their artistry. On the other hand, the homophonic method (a musical technique that displays a vast separation amongst the melody line and the accompaniment) was gaining acceptance and use quite rapidly (The Baroque Era). The homophonic musical style played a significant role in opera and solo vocal music because it ocused the listener’s concentration in the poetic melody of the singer. Most pieces in baroque music have the basso continuo which gave way to uniformity and unity. Basso continuo, or figured bass, is an accompaniment which consists of a bass part with numbers which specify the chords to be played above it. Musical works containing a continuo part helped to convey harmonic support of chords under the melodic line (The Baroque Era). Kamien (2008) states that basso continuo is usually played by at least two instruments: an organ or harpsichord and low melodic instrument like the cello or bassoon. Kamien (2008) also adds that â€Å"the organist of harpsichordist plays the bass part with the left hand which is also played by the cellist or bassoonist. With the right hand, the keyboard player improvises chords or melodic line by following the numbers. Because the numbers only indicate a basic chord, the performer has a wide field of freedom. † With continuity of rhythm and melody, baroque music also features continuity of dynamic level. This means that the volume stays the same for a period of time, and then there is a sudden shift to a different dynamic level. There are no gradual changes in dynamics (such as a crescendo or decrescendo). Terraced dynamics were used as the main keyboard instrument was the harpsichord, which could only be played in two modes, either forte (loud) or piano (soft), precluding the ability to accomplish crescendos or decrescendos (Kamien, 2008). Moreover, baroque composers fashion their work with different kinds of ornamentation. For Baroque musicians, ornamentation is not merely decoration that has no intrinsic value but rather the chief way of moving affections. One should, therefore, try in his ornamentation, as in all other aspects of his interpretation, to effectively communicate the sense of the music. In a lyrical movement, baroque performers intensify the expressiveness through the use of smooth melodic ornaments and appoggiaturas, in a brilliant movement, incorporate virtuosic ornaments, and in a movement that seems complete, add almost nothing besides essential cadential trills (www. musebaroque. fr). Eventually, both vocalists and instrumentalists recognized the principal ways of ornamenting a melodic line. First, brief formulas called ornaments—such as trills, turns, appoggiaturas, and mordents—were added to certain notes to emphasize accents, cadences, and other significant points in the melody (Norton, 2010). Second, more extended embellishments—such as scale and arpeggio passages, and other types of flourishes—were added to create a free and elaborate paraphrase of the written line (Norton, 2010). Forms In 1573, a group of musicians and intellectuals came together to discuss various subjects, especially the desire to revive Greek drama. This group of individuals is known as the Florentine Camerata, they wanted lines to be sung instead of simply being spoken (Styles of the Baroque Period). The group developed a new vocal style based on the music of the ancient Greek tragedy. This new style followed the rhythms and pitch fluctuations of speech. It was sung by a soloist with only a simple chordal accompaniment and was, thus, homophonic; the Camerata rejected polyphony because it would obscure the all-important text (Kamien, 2008). Together with the opera, the oratorio stands as a major development in baroque vocal music. Like opera, the oratorio is a large-scale composition for chorus, vocal soloists, and orchestra usually performed during the Lenten season in the oratory, from which its name was derived; it is usually set to a narrative text. Oratorio differs from opera in that it has no acting, scenery, or costumes. Most oratorios are based on biblical stories, but usually they are not intended for religious services (Tovey, 1956) The genre reached its heights in the late baroque period in the works of George Frederic Handel such as the Messiah with its well-known chorus of continuous praise of Hallelujah. Likewise, the baroque mass is an instrumentally accompanied vocal music tended to be a conservative musical form. As the seventeenth century progressed, masses began to incorporate concertato style and to have instrumental accompaniments. These developments led to the five masses of J. S. Bach, whose B Minor Mass is one of the towering monuments of Western music (Daniels Wagner, 1975). One of the most significant aspects of the Baroque period was the emergence of independent instrumental music. Its development was not entirely what the Florentine composers had intended; â€Å"the new forms†, Kitson (1966) stated, â€Å"were by-products of reform†. The use of the modal system was broken down, and establishment of the major-minor tonality were considered. But, the old contrapuntal style was not abolished entirely. The known form of during the Baroque is the fugue. According to Kamien (2008), a fugue, written for a group of instruments or voices, or for a single instrument, is a polyphonic composition which is based on one theme called subject. Composers wrote fugues both as independent pieces and as sections within preludes or toccatas (Norton 2010). Throughout a fugue, different melodic lines, or â€Å"voices†, imitate the subject. Fugue subjects usually have a clearly defined character and a lively rhythm. Music that had become associated with various social dances began to separate itself and became a type of independent instrumental music. The baroque suite is a set of dance-inspired movements, all in the same key but different in tempo, meter and character. It is performed by a solo instrument, a small group of instruments, or an orchestra (Wright, 2008). The movements of a suite are usually in AABB form. The section A, which starts from the tonic key then shifts to the dominant, is balanced by the section B, which starts from dominant then shifts to the tonic (Kamien, 2008, p. 103). Moreover, the orchestra during the baroque period was a performing group on instruments of the violin family. The baroque orchestra was consisted of ten to thirty or forty players. At its core were the basso continuo and upper strings. The use of woodwind, brass and percussion instruments are variable depending on the demand of the piece to be played. An aria (in English works sometimes called an â€Å"air†) signifies a melody apart from the harmony, but especially a musical composition for single voice or instrument, with an accompaniment of other voices or instruments. The aria in Bach’s suites is a short binary movement in a flowing rhythm in not very slow common or duple meter (Tovey, 1956). Influence of baroque music to classical music In the middle of the 18th century, Europe began to move toward a new style in architecture, literature, and the arts, generally known as Classicism, which sought to emulate the ideals of Classical antiquity and especially those of Classical Greece. Changes in musical perception on style and form are likely caused by a sum of economic, religious, sociological and political factors. It is interesting to examine the music created within the hazy boundaries between the periods. Style Norton (2010) believes that â€Å"at its best, Classical music reached a consistently high standard and possessed the qualities of a noble simplicity, balance, perfection of form, diversity within unity, seriousness of purpose, and use of ornamentation. † The transition to the new style was rather complicated. There was a general relaxation of formality, and for a while nothing much to take its place (Daniels Wagner, 1975). The relaxation in the court life favored the Rococo (derived from the French word rocaille referring to the artificial rockwork), a reaction to the formalism, rigidity, and seriousness that had become characteristics of the Baroque, and a decorative style that was lighter, smaller in scale, and wittier than the Baroque (Daniels Wagner, 1975, Kitson, 1966). The melody most typically consisted of a series of a series of short motives, repeated several times and cast in four or eight measure phrases. The melody is also generously supplied with a variety of trills, mordents, and the like. Classical music is basically homophonic. It seemed a proper alternative to the heavy polyphonic textures of the High Baroque. However, texture is treated as flexibly as rhythm. Pieces shift smoothly or suddenly from one texture to another. A work may begin homophonically with a melody and simple accompaniment but then change to a more complex polyphonic texture that features two simultaneous melodies or melodic fragments imitated among the various instruments. In addition, polyphony was piously maintained when it came to church music. It was used for intensification, contrast, and development in the late works of Haydn and Beethoven The most far-reaching event of Rococo music was the development of the simple two-part dance form of the Baroque, through a gradual enlargement and refinement, to the sonata-form of the Classical period. The end result was a form that remained in a dominant position in the field of instrumental music for almost two hundred years (Kitson, 1966). Indeed, it is a marvel of structural flexibility, capable of the greatest conceivable variety of expressive content. By the beginning of the eighteenth century, it was generally cast in a form consisting of three movements arranged in fast-slow-fast sequence. In sonatas and other pieces for violin, gradual increases and decreases of dynamics had long been employed; a theorist addressed the problem of crescendo and decrescendo receiving considerable attention. The Italian opera orchestra, too, had been familiar with swelling of tone. The solution is the borrowing a baroque style. Terraced dynamics had provided composers with one means of achieving contrast. Operas employing this device were widely performed throughout Europe. Form The practice of the baroque era was the standard against which new forms was measured, and there came to be a division between sacred works, which held more closely to the Baroque style from secular works, which were in the new style. A new orchestra developed during the classical period. It was a standard group of four sections: strings, woodwinds, brass, and percussion unlike the baroque which could vary from piece to piece. The number of musicians in a classical orchestra was greater than in a baroque group. Classical composers exploited timbres of each instruments. Unlike baroque composers, they did not treat instruments interchangeably. The Classical composers were the first to orchestrate for instruments like clarinet, trombone, and piccolo (Daniels, Wagner, et al, 1975). According to Kamien (2008), â€Å"the classical orchestra had developed into a flexible and colorful instrument to which composers could entrust their most powerful and dramatic musical conceptions. The mass continued to be an important form for Mozart, Haydn, and Beethoven. During the Classical period, masses involved orchestra, soloists, and choir in a fully integrated work, using organizational principles derived from instrumental forms (The Classical Period). The majority of Mozart’s masses were in Missa brevis type, the simultaneous setting of several lines of text, or the omission of certain sections of the mass, becau se the Archbishop Colloredo of Salzburg had no patience with long Masses. Effects of the influences of baroque music Long after the Baroque era ended, and their music was all but forgotten, both Handel and Bach were rediscovered in the Classical era. All great Classical composers like Mozart and Beethoven, after Bach and Handel, studied their works and learned from them in grasping and further developing Bachs and Handel’s science of baroque composition in such a way, that something entirely new emerged, pointing into the future. Proficient Wolfgang Amadeus Mozart The works of Bach, such as the B-minor Mass and the six motets, and Handel, for example, the Messiah had deeply influenced the works of Mozart in his last years of writing music. Mozart was thoroughly familiar with the music of Handel. During his childhood trip to England, he became well acquainted with Handels music and he never lost his taste for it. One can hear Handels influence in some of Mozarts early works, such as The Solemn Vespers, and in later works such as the Great Mass and the Requiem Mass in D minor. In fact, the opening page of Mozarts Requiem, beautiful as it is, is merely a reworking of the opening choral movement of Handels funeral music for Queen Caroline (Langlois, 2008). At the age of thirty, Mozart, visiting the St. Thomas Church in Leipzig, upon hearing a Bach motet for the first time, exclaimed â€Å"Now there is music from which a man can learn something. † Then, the choirmaster at Leipzig gave Mozart a copy of the score to all six of the Bach motets. They were a profound influence on his late style. In the last two years of his life, Mozarts counterpoint became even more exquisite and complex than before (Langlois, 2008). Moreover, Mozart was attracted to the main genres in which Bach excelled—keyboard sonatas, keyboard concertos, symphonies and operas. Bach’s singing-style themes, tasteful use of expressive motives, suspenseful harmonic ambiguities, and consistent thematic contrasts became permanent features of Mozart’s writing (Portowitz). Ludwig van Beethoven Having Mozart as his model for his compositional styles, Beethoven had been familiar to the styles of the works of Bach and Handel. He continuously borrowed ideas, techniques and texture of the music of the baroque in his latter musical career. In his later years, wanting to compose certain pieces in a more contrapuntal style, Beethoven worked hard at mastering counterpoint. He studied the music of Bach, Handel, and even of Palestrina. In his late music, he developed a style of counterpoint that is more reminiscent of Handel than Bach. His fugues in his late period are very rhythmic in nature and quite unique in the history of music (Langlois, 2008). Beethoven showed his constant concern with the work of J. S. Bach. He constantly requested copies of newly published editions, for example, a copy of the B-minor Mass, from the well-known publishers in Leipzig and Zuurich. In Beethovens sketchbooks, interspersed among work on his own compositions, there are numerous entries of short or long passages from Bachs works, among them, the Chromatic Fantasy, and fugues from The Well-Tempered Clavier and The Art of the Fugue (Cramer, 2001). For Beethoven, the sense and aim of the study of his predecessors, was indeed his own further development, toward new ideas. Beethoven described this very clearly in a letter to the Archbishop Rudolph, in which he clearly names Bach and Handel as the only true geniuses, among his predecessors: The aim of the world of art, as indeed in the whole creation, is freedom, progress; if we moderns have not the same firmness as our ancestors, yet the refinement of our manners has in many ways enlarged our sphere of action.